![]() There isn’t much to report here that you haven’t heard or smelled before. Well, tons of mindless drooling compliment-morons evidently proved me wrong, as they clearly want the 19th nervous breakdown version of Invictus to add alongside their other 35 copies of Creed Aventus (2010), 17 copies of Dior Sauvage (2015), and 61 copies of MFK Baccarat Rouge 540 (2014) that absolutely litter the market and comprise the whole of their entire collections. As I said, I didn’t hate Awaken, but clearly didn’t think it mattered. So the basic focus of this scent is to be a thicker, sweeter, richer, woodier, just more “everything” that was the original Awaken. So, if a stronger, slightly more-refined Paco Rabanne Invictus smell-alike wasn’t enough, here is an even stronger one whoa boy. This is the stronger extrait de parfum that nobody asked for, as if the regular eau de parfum version wasn’t potent enough. ![]() Let the originators like the aforementioned Invictus and its peers Gucci Guilty pour Homme (2011) or Maison Francis Kurkdjian Amyris Homme (2012) carry on as most trendsetters do a la Drakkar Noir (1982) but please stop making these forgettable coattail riders, that are a wholesale waste of effort and cash. I’m just tired… so, so tired… of this godforsaken style. ![]() Tumi already hit us once with Awaken by Tumi (2020), a slightly more-refined take on Invictus that costs more, and I didn’t entirely hate it either, just as I don’t entirely hate this one. Man, we really needed this, didn’t we? Another “me too” scent in the style of Paco Rabanne Invictus (2013), now a decade on in years, an eternity for today’s blink-and-you-miss-it throwaway fragrance trends, yet still somehow being milked for flankers itself.
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